What an odd word.

Sometimes I think value is a subconscious subjective unspoken word in some facets of society including business.

Perhaps companies that bring to light value understand that.

Value is much different from a “value” brand because branding is an assimilation. Yet even in the lowest capacity of value (assimilation) we pay attention whether our cause be to comply or reject.

Companies keen on value know this. I know this.

My goal is to bring your value up to a value. Everything  has worth but our take on everything is value.

However worth and value are much different.

Worth is quantitative where value is qualitative.

Funny how seemingly insignificant food costs can imply such a thought process.

Consumer’s aren’t silly or irrational but sometimes I think they want to be and perhaps “value” is one of those immediate avenues to such.

I know because as a consumer I seek the value.

Michael Lee Burris

“I will never stop driving a creative revolutionary wheel of desire and determination always needing genuine help along the way.”

About Michael Lee Burris

Screenwriter Lyricist
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